• A powerful eye cream containing plant-based retinol.
• It is clinically proven to brighten, hydrate, smooth and camouflage the skin.
• The cooling ceramic tip acts as a massage tool for a soft look.
• The serum's light texture blends well under make-up.

A potent eye cream powered by a plant-based retinol alternative that brightens, hydrates, smooths, de-puffs, and preps for concealer. 

BENEFITS:

• Brightens dark circles with sheer, light-reflecting pearl
• Hydrates skin with lightweight, fast-absorbing moisture
• Smooths fine lines and wrinkles with Sea Fennel Extract, a plant-based retinol alternative
• De-puffs and revives tired eyes with Caffeine and Peptides
• Concealer-friendly formula plays well with makeup
• Cooling ceramic tip doubles as a massage tool for a relaxing morning ritual

KEY INGREDIENTS:

• Sea Fennel Extract: Plant-based retinol alternative that visibly brightens, firms, and smooths
• Upcycled Avocado Extract: Zero-waste active that reduces the look of dark circles and puffiness
• Caffeine & Peptides: Powerful actives that visibly de-puff and revive tired eyes

HOW TO USE:

• Swipe - Apply a small amount of Bright Start below your eyes.
• Flip - Switch to the cooling side of the ceramic tip.
• Massage - Move in slow arcs from the outer corner of the eye in, and up along the brow bone.
• Tap - Finish by tapping in excess product with fingers to help it absorb.

CLINICAL RESULTS:

Clinically proven to hydrate skin and reduce dark circles*

• 83% said the appearance of fine lines and wrinkles was reduced****
• 100% said concealer applied more smoothly**
• 95% said under eyes felt instantly moisturized**
• 93% said under eyes felt smoother***
• 91% said under eyes were brightened***
• 78% said under eyes looked firmer and the product absorbed quickly***

In a 6-week instrumental study of 30 women ages 39-65 (*).

In a clinical study of 52 women ages 39-65. Results after application (**); after 4 weeks (***); after 6 weeks (****).

HOW TO RECYCLE:

• Cut open the tube and rinse out any remaining product.
• Twist off the ceramic tip.
• Recycle tube, tip, and cap through Pact Collective.
• Request a free shipping label at ILIAbeauty.com/recycling

15ml