"Your perfume is your unseen personality, it expresses your mood and revels your secrets"  Ali Aljaberi, founder of WIDIAN

Rooted in Abu-Dhabi, WIDIAN embraces the ancient Arabic tradition of crafting fragrances and takes it above and beyond the expected, further elevating it by blending international influences to create an intriguing mix of old and new, of East and West - a contemporary journey through time and space.

Each WIDIAN fragrance skilfully distinguishes itself through a unique, comforting and delightful blend of ingredients, uniting opulence with simplicity, precious incense with delicate florals, rich spices with creamy sweets – until a rare and precious olfactory balance is found

The clean and bold lines of the Widian bottles are inspired by the grandeur of the Sheikh Zayed Grand Mosque in Abu Dhabi. It stands as an homage to the arches and domes of the iconic edifice.

WIDIAN fragrances transcend gender, age, season and personal preference - they are crafted to embrace one simple, singular philosophy: "If you like it, just wear it"