Primer is a smoothing and moisturising protection mist that infuses moisture, helps boost the efficacy of the next steps in your routine and primes hair for manageable styling. 

More moisture and more protection - this weightless leave-in mist brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 230°C), humidity, pollution and UV rays.

Think of it as an invisible shield that locks in moisture and helps your other products work harder.

Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.

HOW TO USE:

• Mist Primer over dry or damp hair.
• Use your fingers to distribute evenly, then style as usual.
• Use solo before styling – apply to dry hair to moisturize, nourish, detangle and provide protection against heat up to 230°C from styling tools
• Use as the last step of the New Wash Method: Pre-Wash, New Wash and Primer.

Primer is suitable and safe for everyday usage. Feel free to use it as often as you want!

Safe for colour-treated hair.

Vegan / Leaping Bunny Certified / Fragrance-free

Size: 236ml

INGREDIENTS: Water, Propanediol, Betaine, Glycerin, Inulin, Olea Europaea (Olive) Leaf Extract, Levulinic Acid, Tetrasodium Glutamate Diacetate, Syringa Vulgaris (Lilac) Leaf Cell Extract, Caprylhydroxamic Acid, Sodium Levulinate, Pentylene Glycol, Citric Acid, Cyclodextrin, Arginine, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum, Tocopherol, Phytic Acid