Wake up to New Wash (Rich) - moisture and weight work with your texture instead of against it.

New Wash cleanses without detergents. No detergents means scalps aren’t overproducing oils to compensate for what was stripped away.

Healthy, hydrated hair remains balanced, also eliminating the need for conditioner.

For every hair type: thick, thin, straight, or curly. New Wash has you cleansed and covered.

• New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.

• New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

• A flaky scalp is often caused by irritating detergents found in shampoo. None of the New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.

HOW TO USE: Wet hair and apply NEW WASH from roots to end. Use the SHOWER BRUSH to distribute product and really scrub that scalp! Let New Wash sit while you wash your body. Rinse really well, using our brush to scrub away leftover product. Don’t forget behind the ears and nape! You should be able to run your fingers through wet hair, no conditioner

236ml pouch. It’s resealable, it hangs, and it’s made of 63% less plastic than the bottle + no more carton